Tuesday, April 28, 2009

Go RISE Up vs. Go Green

Going Green can be a little to broad and often times confusing so I wanted to provide an easy alternative, Go RISE Up. Comparing my companies mission vs. the popular phrase "Going Green" and the sometimes annoying advertising message that "Going Green" is easy. Everyday you see another list of The TOP 8 WAYS TO GO GREEN or THE TOP 10 WAYS TO GREEN UP YOUR LIFE and so on. Are these list working? If so where are all the reusable bags at the checkout counter, where are all the solar panels in your neighborhood and where our all the compost bins in our back yards? Obviously, the catch phrase "Going Green" is an attention getter as marketers would have discontinued using the phrase years ago if it did not draw and keep your attention. The problem is going green is not necessarily easy or cheap and the term is vague.
Go RISE UP at face value is a message we teach to schools and businesses to get them up and participating in recycling everyday. Go RISE Up is a message that encourages an individual or a community to not only recycle but to close the loop. By closing the loop I mean we encourage people to buy recycled goods, demand that companies they buy from recycle, demand that companies manufacture goods that can be recycled, to make sure your school, town, or business is recycling and to make sure local markets for recycling flourish. The last part is imperative if we don't want to send recyclables to landfills or 5000 miles across the ocean to be recycled due to a lack in demand for recyclables.

So at the end of the day if you "Go Green" I am sure you are doing something worth while and very important. I guess we all have our passions and ours is to recycle and therefor we will continue to push the message to Go RISE Up!

No comments: